Plausible Analytics

Overview: Plausible Analytics is a user-friendly, open-source web analytics tool that's lightweight (less than 1KB), privacy-focused, and an alternative to traditional analytics platforms like Google Analytics. Trusted by thousands of subscribers, it offers transparent insights while respecting user privacy, without the need for cookie banners or complex GDPR compliance.

Plausible Analytics

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

Plausible Analytics

Key Features

• Intuitive Dashboard: A clear and straightforward interface that presents all essential statistics on a single page for quick and easy analysis.
• Lightweight Script: With a minimal footprint on your website, Plausible's script ensures fast loading times and reduced carbon emissions.
• Privacy-Centric: Designed with privacy in mind, it does not use cookies or collect personal data, allowing for anonymous site measurement.
• Open Source: The codebase is openly available on GitHub for transparency, community contributions, and self-hosting capabilities.
• Detailed Insights: Offers segmentation of audience metrics, tracking of conversion goals, campaign analysis using UTM parameters, and funnel analysis.
• Collaborative: Allows for team member invitations and role assignments along with public or private sharing of your analytics dashboard.
• User-Friendly Transition: Smooth migration process from Google Analytics with similar features like real-time dashboards and entry pages reports.
• API Access: Provides a powerful API for programmatically retrieving stats and integrating with other tools and services.

Plausible Analytics Screenshots

Suggested Developer Use Cases

• Create custom dashboards for clients that present web analytics data in a straightforward manner without overwhelming them with complexity.
• Incorporate Plausible Analytics into existing products or services to add value through enhanced privacy-focused insights.
• Leverage the lightweight nature of Plausible to improve website performance as part of an overall site optimization service for clients concerned about speed and sustainability.