Matomo is an open-source analytics platform that offers a comprehensive suite of tools to help you understand your visitors, track online behavior, and optimize your digital strategy. It stands out as a privacy-centric alternative to Google Analytics, providing 100% data ownership and full control over your data. With Matomo, businesses and individuals can benefit from detailed insights without compromising on user privacy.
Matomo - The Google Analytics alternative that protects your data
Matomo’s the Google Analytics alternative that protects your data and your customer’s privacy. A powerful web analytics platform with 100% data ownership.
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Key Features
- Complete Analytics Suite: Track visitor behavior, acquisition channels, goals, and much more with a full range of analytics features.
- Privacy Protection: Take charge of user privacy with GDPR-compliant tools that don't require consent banners for tracking.
- Google Analytics Importer: Seamlessly transition from Google Analytics by importing historical data directly into Matomo.
- Heatmaps & Session Recordings: Visualize where users click and how they navigate your site to optimize for better engagement.
- Ecommerce Insights: Get detailed reports on customer purchasing behavior to drive sales and improve online shopping experiences.
- Funnels & Goals: Identify conversion pathways and set up goals to measure success across various user actions.
- Custom Reports: Tailor your analytics with over 200 dimensions and metrics to suit your specific needs.
- Tag Manager: Manage and deploy tracking codes easily without needing developer resources.
- A/B Testing: Experiment with different website versions to determine which elements lead to better performance.
- API & Integrations: Extend Matomo's functionality with a robust API and integration options for various platforms.
Matomo Screenshots
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Suggested Developer Use Cases
- Data-Driven Decisions: Use Matomo's detailed reporting to guide business strategies and website improvements without needing deep technical expertise.
- Ethical Analytics for Clients: Offer clients a privacy-focused analytics option that aligns with current data protection laws.
- All-in-One Tracking Solution: Integrate Matomo's diverse tracking capabilities (heatmaps, session recordings, A/B testing) into existing workflows for comprehensive analysis.
Stars | Last commit | Project status |
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Star | Friday, December 29, 2023 | 🌟 Healthy |