Matomo

Matomo is an open-source analytics platform that offers a comprehensive suite of tools to help you understand your visitors, track online behavior, and optimize your digital strategy. It stands out as a privacy-centric alternative to Google Analytics, providing 100% data ownership and full control over your data. With Matomo, businesses and individuals can benefit from detailed insights without compromising on user privacy.

Matomo - The Google Analytics alternative that protects your data

Matomo’s the Google Analytics alternative that protects your data and your customer’s privacy. A powerful web analytics platform with 100% data ownership.

Analytics Platform - Matomo

Key Features

• Complete Analytics Suite: Track visitor behavior, acquisition channels, goals, and much more with a full range of analytics features.
• Privacy Protection: Take charge of user privacy with GDPR-compliant tools that don't require consent banners for tracking.
• Google Analytics Importer: Seamlessly transition from Google Analytics by importing historical data directly into Matomo.
• Heatmaps & Session Recordings: Visualize where users click and how they navigate your site to optimize for better engagement.
• Ecommerce Insights: Get detailed reports on customer purchasing behavior to drive sales and improve online shopping experiences.
• Funnels & Goals: Identify conversion pathways and set up goals to measure success across various user actions.
• Custom Reports: Tailor your analytics with over 200 dimensions and metrics to suit your specific needs.
• Tag Manager: Manage and deploy tracking codes easily without needing developer resources.
• A/B Testing: Experiment with different website versions to determine which elements lead to better performance.
• API & Integrations: Extend Matomo's functionality with a robust API and integration options for various platforms.

Matomo Screenshots

Suggested Developer Use Cases

• Data-Driven Decisions: Use Matomo's detailed reporting to guide business strategies and website improvements without needing deep technical expertise.
• Ethical Analytics for Clients: Offer clients a privacy-focused analytics option that aligns with current data protection laws.
• All-in-One Tracking Solution: Integrate Matomo's diverse tracking capabilities (heatmaps, session recordings, A/B testing) into existing workflows for comprehensive analysis.